About Us

Sales Territory

The Western USA and Canada is famous for its outdoor recreation, commercial and industrial marine opportunities. The Merifield Company is one of the few agencies that covers the marine and sporting goods markets in this territory.

Our territory includes Washington, Oregon, Idaho, Montana, Alaska, California, Colorado, Arizona, Nevada, Utah, New Mexico, Wyoming, Hawaii and the Province of British Columbia. We travel this territory on a regular and frequent basis. Our customer base includes distributors, dealers, chain stores buying groups and boat manufacturers.


The Merifield Company headquarters is located on Camano Island, Washington, centrally located in the Puget Sound region. We also operate branch offices in Los Angeles, California and Honolulu, Hawaii.


The Merifield Company prides itself in TOTAL customer service and complete performance and accountability to our principals. We emphasize our product knowledge to ensure effective customer support of all product sold.

To increase sales, enhance brand awareness, and assist customers we provide trade and dealer show support, distributor sales personnel training, in-store consumer promotions, desk top publishing and merchandising support, and direct mail marketing.

Competitive intelligence, assistance in new product development and territory analysis are key benefits enjoyed by our principals.


A sales agency is only as strong as its people, and The Merifield Company is comprised of individuals whose strengths and collective experience provide unusually high level of professional service.

Ivan Cross – President. Ivan became a partner in the company in 1983. Born, raised and educated in Seattle, his career in the marine and sporting goods industries began over thirty years ago at the retail level, and includes several years with two of the leading wholesale distributors in the Northwest. Ivan can be contacted directly at icross@merifield.com

Susan Cross – General Manager. Susan joined the Merifield Company in 1995 with her previous ten plus years of sales and marketing experience in the marine and sporting goods industries. She was trained and educated in California. She brings to Merifield sales and marketing management skills she puts to use managing operations and sales from our headquarters at Camano Island, WA. Susan can be contacted directly at scross@merifield.com

Dan Naber – Sales Associate. Dan Naber’s addition in 1992 allowed the company to expand its coverage to include the southwestern states. Born in Buffalo, New York, Dan’s thirty years as a manufacturers representative began after his college education provided a degree in mechanical engineering. Dan manages the Los Angeles, California office and can be contacted directly at dnaber@merifield.com

Mike Morelli – Sales Associate. Mike has been working with the Merifield Company since 1992 and services the state of Hawaii and Micronesia. Mike is the only resident marine manufactures representative residing in Hawaii and his knowledge of the local marine climate is a great assistance to mainland manufacturers. Mike can be contacted directly at farwest@hawaii.rr.com